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Technology What content strategists need to demand from the CMS guys

1.Perttu Tolvanen Web & CMS Expert, Partner North Patrol Oy, 20131 What content strategists need to demand from the CMS guys State of the CMS industry and guidelines…

Business BITB -- Content as an Asset

1.Content as an Asset Sara Wachter-Boettcher, Off Madison Ave Back in the Black: April 28 – 29, 20112. WHY CONTENT? 3. Content is everywhere. 4. Content can be powerful.…

Technology Wellspring Worldwide Content Strategy

1. Content Strategy Andy Crestodina @crestodina Wellspring Worldwide User Group Meeting 2013 2. “If you have more MONEY than brains, you should focus on outbound marketing.…

Business Wine & Web: Content Strategy

1. Content StrategyAndy Crestodina@crestodina #wineweb 2. “If you have more MONEY than brains,you should focus on outbound marketing.If you have more BRAINS than money,you…

Documents Content Strategy: University of Chicago, Booth School of Business

1. Content StrategyAndy Crestodina@crestodina 2. “If you have more MONEY thanbrains, you should focus on outboundmarketing.If you have more BRAINS than money,you should…

Technology September 2012 Wine and Web: Content Strategy 101

1. Wine & WebContent Strategy 101Andy Crestodina@crestodina #wineweb 2. Content Strategy 3. Content Strategists… “Achieve business goals bymaximizing the impact of…

Technology September 2012 Wine and Web: Content Strategy

1. Wine & WebContent Strategy 101Andy Crestodina@crestodina #wineweb 2. Content Strategy 3. Content Strategists… “Achieve business goals bymaximizing the impact of…

Technology Are Human Beings Becoming Dumb Terminals? IA Summit 2009

1. Friday, April 24, 2009Are Human Beings Becoming “Dumb Terminals?”The Implications of Certain Deep Structure Interfaces By Christine Boese, Razorfish 2. Accordion Interface…

Design Stop telling stories 3

1. STOP TELLING STORIES Why storytelling isn’t the answer to good contentMonday, 3 October 20111. It’s not an English lesson2. Collect content, not stories3. Content…

Design Talking accessibility

1. Let’s talk accessibilitybecause content strategy is inclusive{Or: #contentstrategy hearts #accessibility}Irene Walker@1reneCS Forum 2011London 2. Michael - 18, student,…