Slide 1 Demand Generation for Marketers that Have to do it All Heidi Bullock VP Demand Generation, Marketo © 2013 Marketo, Inc. Marketo Proprietary and Confidential Page…

We need to understand the forces driving change ● ● ● B2B B2C ● ● ● ● ● ● ● ● ● ● ● ● … and Is Now…. Buying decisions are taking………………………longer…

Slide 1 Content Marketing: Fuel for Your Lead Generation Strategy Dayna Rothman, Sr. Content Marketing Manager, Marketo @dayroth © 2013 Marketo, Inc. Marketo Proprietary…

Slide 1 Content Marketing: Fuel for Your Lead Generation StrategyHeidi Bullock, Sr. Director [email protected] 2013 Marketo, Inc. Marketo Proprietary and Confidential…

1. What Is Inbound Selling? (and why you need it now!)John JantschDuct Tape Marketing@ducttape 2. It depends! 3. Inbound Selling: a process that matches how we sell with…