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Marketing The Mad Industry

1. THE MAD INDUSTRY 2. AGENDA • Definitions • Native Advertising and Content Marketing • Native and Content 2.0 • The Customer Dilemma • Brand Dilemmas • Conclusion…

Internet 4As The Chief Digital Officer: Driving Digital Strategy and Innovation

1. D A Report by Donnovan Andrews The Unstoppable Trend The Chief Digital Officer 1 2. WHAT IS A CDO? Digital executives used to be a part of the marketing team; they were…