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Business Chap 1,growth of imc

1. .. 2. . 3. .. 4. ..The roaring success of four-wheeler Tata Ace, ina market earlier dominated by three-wheelerload carriers, was due to a deepunderstanding of the market…

Education Komunikasi Pemasaran Terpadu_sesi 1

1. Komunikasi Pemasaran Terpadu( Integrated Marketing Communications ) – 3 SKS A.Judhie Setiawan , M.Si FIKOM , Marcomm , 20 10 2. Referensi Periklanan Promosi: Aspek Tambahan…

Documents Integrated Marketing Communications

1.An Introduction to Integrated Marketing Communications ©2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin2. What is Marketing? Marketingis an organizational function…

Business Integrated Marketing

1.An Introduction to Integrated Marketing Communications ©2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin2. The Growth of Advertising and Promotion ©2003 McGraw-Hill…

Business integrated marketing communication

1.An Introduction to Integrated Marketing Communications ©2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin2. What is Marketing? Marketingis an organizational function…

Documents Integrated Marketing Communication-1

An Introduction to Integrated Marketing Communications © 2007 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin Objectives To examine the promotional function and the growing…