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Documents Targeted Marketing, KDD Cup and Customer Modeling

Targeted Marketing, KDD Cup and Customer Modeling Outline Direct Marketing Review: Evaluation: Lift, Gains KDD Cup 1997 Lift and Benefit estimation Privacy and Data Mining…

Documents Evaluation – next steps

Evaluation – next steps Lift and Costs Outline Lift and Gains charts *ROC Cost-sensitive learning Evaluation for numeric predictions MDL principle and Occam’s razor Direct…

Documents Evaluation – next steps

Evaluation – next steps Lift and Costs Outline Lift and Gains charts *ROC Cost-sensitive learning Evaluation for numeric predictions MDL principle and Occam’s razor Direct…