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Documents 15-1 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Chapter 15 Cultural...

Slide 115-1 Copyright © 2011 Pearson Education, Inc. publishing as Prentice Hall Chapter 15 Cultural Influences on Consumer Behavior CONSUMER BEHAVIOR, 9e Michael R. Solomon…

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Chapter 15 Cultural Influences on Consumer Behavior Cultural Influences on Consumer Behavior Consumer Behavior Lecture Objectives A culture is a societyâs personality; it…

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