Documents [Alastair Williams] Understanding the Hospitality

Understanding the Hospitality Consumer This book is dedicated to Margaret, and also Roz and the ‘girls’ Rhiannon, Cerys and Bechan, who between them know more about hyperconsumption…

Documents Chapter 3

Understanding and segmenting customers After going through this chapter, you should be able to: * Understand a number of core concepts that explain hospitality consumer and…

Documents Chapter 3

Slide 1 Chapter 3 Understanding and segmenting customers Learning objectives After going through this chapter, you should be able to: understand a number of core concepts…