1. UnME Jeans: Branding in Web 2.0 2. Agenda • Evolution of Marketing Media • Web 2.0 Concept • UnME Jeans and Web 2.0 Marketing • Media selection • Implementation…
UnME Jeans Branding in Web 2.0 Dian Atika Rafika Rery Indra Kusuma MM UGM Jakarta Executive B Class 27 C Content Case Summary Main Issue Problem Statement Analysis Recommendation…
1. Trendy Unique Celebrates Individuality Different Opinion and taste 2. Target: oGenY oTeenagers (13-24 yrs) 3. Evolution of marketing Traditional way Web 2.0 4. Web 2.0…