Documents Copyright 2007 McGraw-Hill Australia Pty Ltd PPTs t/a Consumer Behaviour 5e by Quester, Neal,...

Slide 1Copyright  2007 McGraw-Hill Australia Pty Ltd PPTs t/a Consumer Behaviour 5e by Quester, Neal, Pettigrew, Grimmer, Davis & Hawkins Slides prepared by Dr Wayne…

Documents 17–1 Chapter 17 Business-to-Business Buying Behaviour Similarities and differences between...

Slide 1 17–1 Chapter 17 Business-to-Business Buying Behaviour Similarities and differences between consumer/household behaviour and the behaviour of businesses Analysing…