Brand Identity Prism (Kapferer) KAPFERER represents brand identity diagrammatically as a six-sided prism as shown below: Constructed Source/Sender E x t e r n a l i s a t…

Brand Identity Prism (Kapferer) KAPFERER represents brand identity diagrammatically as a six-sided prism as shown below: Constructed Source/Sender E x t e r n a l i s a t…

1. Brand Identity Prism (Kapferer) 2. KAPFERER represents brand identity diagrammatically as a six-sided prism as shown below: Internalisation Externalisation Constructed…

1. Location! Location! Location!Location-Based AdvertisingDavid Staas,SVP Marketing, JiWireJohn Gasloli,Creative and Integration Advertising Manager, Buick-GMC 2. 3. Birth…

1. SOCIAL COMMERCE STUDY 2011 Tuesday, May 3, 2011 – Speakers:Jennifer Vlahavas, comScore Peter Leech, Social Shopping Labs 2. A Study On Social Media and Commerce• BACKGROUND:…

1. Advertising Industry Structure Preapred by @heleenmills 2. World wide annual spend: $600 billion USA annual spend: $300 billion 3. Source: Afrographique 4. Traditional…

1. ThoughtWorks the productive programmer: practice10 ways to improve your codeNEAL FORDsoftware architect / meme wrangler ThoughtWorks [email protected] 3003 Summit…

Brand Identity Prism (Kapferer) KAPFERER represents brand identity diagrammatically as a six-sided prism as shown below: Constructed Source/Sender E x t e r n a l i s a t…

Case analysis of LUXABOUT LUXLux- a brand of HULCategory- toiletriesIntroduced in 1925 in UKIntroduced in India in 1929Word Lux-LuxuryVariants-6SEGMENTATIONOn Age- 16-35…

1. COMPANY TOWARDS THE consumer-activated 2. THE AGE OF RELEVANCE #1 3. DOES THE FUTURE OF YOUR BUSINESS DEPEND ON LUCK? @KRISTOFDEWULF 4. @KRISTOFDEWULF WAS MADONNA JUST…