BRAND STUDY BRAND STUDY Submitted By Anand Nambiar Pulkit Kohli S. V. Ramaswamy Sachin Sood DM14202 DM14137 DM14166 DM14140 CONTENTS 1. Executive Summary 2. Brand Adidas…

Brand Identity Prism (Kapferer) KAPFERER represents brand identity diagrammatically as a six-sided prism as shown below: Constructed Source/Sender E x t e r n a l i s a t…

PRESENTED BY: NOORSEHA , FARAH DAHLIA FARAHIYAH, ZEPHANIA THAISAYI OPATI SUMMARY • Adidas AG’s corporate strategy is to try and take over the number one position from…

Brand Identity Prism (Kapferer) KAPFERER represents brand identity diagrammatically as a six-sided prism as shown below: Constructed Source/Sender E x t e r n a l i s a t…

1. Brand Identity Prism (Kapferer) 2. KAPFERER represents brand identity diagrammatically as a six-sided prism as shown below: Internalisation Externalisation Constructed…

Brand Identity Prism (Kapferer) KAPFERER represents brand identity diagrammatically as a six-sided prism as shown below: Constructed Source/Sender E x t e r n a l i s a t…

public relation and marketing of adidass.