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Marketing Consumer Behavior

1. 1ITM,VASHIConsumer BehaviorConsumer Durable ProductsArun Balkrishna Khedwal2nd August 2014Ref No: VAS2012XMBA25P001 2. 2Chapter NoTopic detailsPage No1Introduction - Consumer…

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Slide 1 GLOBAL MARKETING Integrated Marketing Communications Slide 2 Integrated Marketing Communications (IMC) n Effective marketing requires an integrated communications…