Documents 17 Marketing Internationally International Business by Ball, McCulloch, Frantz, Geringer, and Minor....

Slide 1 Slide 2 17 Marketing Internationally International Business by Ball, McCulloch, Frantz, Geringer, and Minor McGraw-Hill/Irwin Copyright © 2006 The McGraw-Hill Companies,…

Business International marketing and export documentation

1. Creating products for consumersin global marketGroup members:Rahul takkarRavindra pal marwalRachak dixitRupendra singh chauhanSahil munjral 1 2. Contents• Introduction•…