1. CURRENT ONLINE MARKETING TRENDS 2. GENERAL TRENDS Inbound marketing is6280More than % of people have access to the internet.%CHEAPERper lead than Outbound marketing Inbound…

1.Social Media for Businesses2. What is Social Media about ? Social media is about the online tools and activities used by people to talk, to interact and connect with each…

1. What Is Social Media Marketing? 2. “Social Media Marketing: Enables Others to Advocate fo Your Business Through Compelling Content” Image credit: Ian Sane 3. “Social…

1. The Consumers’ Perspective Professor Alan Wilson 2. Social Media Social media enables potential customers to talk to one another Social media enables companies to talk…

Electronic copy available at: http://ssrn.com/abstract=1832763 1 Modeling Consumer Learning from Online Product Reviews Yi Zhao (GSU), Sha Yang (USC), Yi Zhao (Cornell) and…

1. China’s Internet MarketExecutive SummaryThe Most Up-To-Date Insights ToHelp Understand The World’sMost Important Internet Market#cim12#internetLange & Manes#growth#china2012…

1. ECEW 22-23 May 2012 The Future: Listening to Customers Professor Alan Wilson University of Strathclyde Business School 2. ECEW 22-23 May 2012 • Understanding how social…

Creating Community on Hollywood.com Community on the Internet What they Have What we want Epinions.com iVillage.com IMDB.com Salon.com Amazon.com E!Online.com Informational…