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The emergence of neuromarketing Neuromarketing Neuroscience Defining neuromarketing “By studying activity in the brain, neuromarketing combines the techniques of…

Documents Business Ethics Lecturer: Piet Westerhuis. Consumers and Business Ethics Lecture 3.

Slide 1Business Ethics Lecturer: Piet Westerhuis Slide 2 Consumers and Business Ethics Lecture 3 Slide 3 Overview Discuss the specific stake that consumers have in corporate…