Business Consumer decesion making process

1. Prepared By- Mathew Lawrence 2.  Why study Consumer Decision Making What is consumer mind (Black Box) Concepts - consumer decision, purchase involvement andproduct…

Documents Consumer Behaviour Models

J. Eliashberg and G.L. Lilien, Eds., Handbooks in O R & MS, Voi. 5 i: 1993 Elsev~et Science Publishers B.V. Ail rights reserved. Chapter 2 Explanatory and Predictive…