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1.Social Marketing Strategy and ROIROI of Social Media – how to measure the right things to drive your integrated traditional and social media marketing strategies1#ROISM…

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Jeff Bray Consumer Behaviour Theory: Approaches and Models Consumer Behaviour Theory: Approaches and Models...............................................2  1.1 Consumer…

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Slide 1 Slide 1of 43 Electronic Customer Relationship Management E-CRM Electronic Customer Relationship Management E-CRM Slide 2 Slide 2of 43 1.New type of Customers &…

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Electronic Customer Relationship Management E-CRM New type of Customers & firms Digital Firms and globalization IS and researches IT managers Introduction Introduction…

Documents Consumer Behaviour Theory - Approaches %26 Models

Jeff Bray Consumer Behaviour Theory: Approaches and Models Consumer Behaviour Theory: Approaches and Models...............................................2  1.1 Consumer…