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Education Session 2 - PR Media Production

1. content • Definition of web 2.0, pr 2.0, marketing 3.0 • The old rules vs. the current situation with the web • Why do we need new rules – Long tail – Convergence…

Education Entrevista henry jenkins

1.CONTRACAMPOREVISTA DO PROGRAMA DE PÓS-GRADUAÇÃO EM COMUNICAÇÃO - UNIVERSIDADE FEDERAL FLUMINENSESITES OF CONVERGENCE: AN INTERVIEW WITH HENRY JENKINSVinicius Navarro1…

Business The Wisdom of Consumer Crowds

1. „The Internet has fundamentally alteredthe world.“ Krishnamurthy, 2003Andrea HemetsbergerInnsbruck University School of Management A fine picture of the InternetDark…

Business The State of Crowdsourcing: Are the Biggest Brands Really Opening Up to Consumer Creativity

[Catchy Title] The State of Crowdsourcing in 2015 Are the Worldâs biggest brands opening up to consumer creativity? A trend report by 2006 The first time the term âcrowdsourcingâ…

Business "The State of Crowdsourcing 2015" Infographic #CSReport2015

A TREND REPORT PREFACED BY JEREMIAH OWYANG, FOUNDER OF CROWD COMPANIESTM Find out more on http://bit.ly/crowdsourcing2015 VIDEO CONTENT IS (STILL) THE MOST WIDELY USED TYPE…

Marketing How Relationships with Consumer Ad Creators Develop and Affect Viewer Response

* How Relationships with Consumer Ad Creators Develop and Affect Viewer Response Colin Campbell Simon Fraser University Vancouver, Canada * A Definition of CGA âany publicly…

Documents Defining Creativity Class 1 January 10, 2005. Creativity.

Slide 1 Defining Creativity Class 1 January 10, 2005 Slide 2 Creativity Slide 3 Consumer Creativity Slide 4 And of course, the embattled Martha… BEEHIVE CAKE MOLD $16.00…