ESOMAR APAC 2014 paper

5 steps towards becoming a consumer-centric thinking company

The Future of Surveys Smartees Breakfast This is the full slidedeck of our Smartees Breakfast session on âthe Future of Surveysâ. The presentation elaborates on how our…

1. What to expect This article discusses the journey towards becoming ‘a consumer- centric thinking company’: a company that structurally collaborates with the consumer…

1. New York I Timisoara I London I Rotterdam I Ghent www.insites-consulting.com Nice to meet you, BAS! Meet InSites Consulting WIFI: InSitesVisitor Password: welcome2insites…

1. What to expect This article discusses the journey towards becoming ‘a consumer- centric thinking company’: a company that structurally collaborates with the consumer…

1. The paper also shows how ‘Online Communities’ are becoming a true ‘Fusion Research’ tool more and more which allows for ‘triangulation’on different levels…

1. In 2011, Dorel discovered that their flagship brands Quinny and Maxi-Cosi were cannibalizing one another to some extent. Dorel wanted to reposition the Quinnybrand into…