Documents CONSUMER_BEHAVIOR

ECONOMICS OF CONSUMER BEHAVIOUR Dr.C S Shylajan Today¶s Discussion Fundamental Economic Questions revisited What? Consumer Preferences Utility, Total Utility, Marginal Utility…

Documents Unit-i Crcbm Gvp Mba

CONSUMER BEHAVIOR UNIT-I: Introduction: Nature, Scope and meaning of consumer behavior-consumer and marketing strategy-Determinants of consumer behavior-Models of consumer…