Introduction to Consumer Behavior Learning Objectives What is CB? Why is it necessary to study CB? Who needs to study CB? The ‘Dark’ side of CB We Are Consumers 24-7!…
Introduction The comprehensive analysis & Consumer Survey for United Spirit Ltd. Aurangabad. The research conducted was exploratory in nature. Aurangabad region was surveyed…
1. INTRODUCTION• Founded in 1878• Plays in the English Premier League• Most Valuable Football Brand in the world• Champions of the EPL for the year 2010 – 11•…
CONSUMER BEHAVIOUR ANALYZING MARKETS Analyzing Consumer Markets Analyzing Business Markets B 2 C B 2 B Influences on Consumer Behavior 1. CULTURAL FACTORS Culture Subculture…
Principles of Marketing Consumer Markets and Consumer Buyer Behavior 5 Learning Objectives After studying this chapter, you should be able to: Define the consumer market…
PowerPoint Presentation 1.6 Theory of Consumer Behavior Blog posts: "Utility" Theory of Consumer Behavior (AP only unit) Total Utility and Marginal Utility Utility…
PowerPoint Presentation 1.6 Theory of Consumer Behavior Blog posts: "Utility" Theory of Consumer Behavior (AP only unit) Total Utility and Marginal Utility Utility…