1. CONSUMER BEHAVIOR BUAD 307 MARKETING FUNDAMENTALS 2. Why does Staples sell Starbucks coffee? 3. Influences on and of Consumer Behavior CONSUMER PERCEPTION/ SENSATION COGNITION…
Slide 1 CONSUMER BEHAVIOR BUAD 307 MARKETING FUNDAMENTALS Slide 2 BUAD 307 CONSUMER BEHAVIOR Lars Perner, Instructor 2 Why does Staples sell Starbucks coffee? Slide 3 BUAD…