Applications to global branding and advertising strategy and research Marieke de Mooij and Geert Hofstede The Hofstede model Recent years have seen increasing interest in…
Slide 1 Cultural Dynamics in Assessing Global Markets Slide 2 4 - 2 Chapter Learning Objectives The importance of culture to an international marketer The origins and elements…
Slide 1 4 - 1 Slide 2 4 - 2 4 Cultural Dynamics in Assessing Global Markets Chapter Slide 3 4 - 3 Chapter Learning Objectives The importance of culture to an international…