Education Guide: Conjoint Analysis

1. Conjoint AnalysisConduct PricingResearch Effectively 2. What is Conjoint Analysis?Conjoint analysis is a statistical technique used in market research todetermine how…

Documents Introduction to Choice-Based Conjoint (CBC) Copyright Sawtooth Software, Inc.

Slide 1 Introduction to Choice-Based Conjoint (CBC) Copyright Sawtooth Software, Inc. Slide 2 Conjoint Methods: Card-Sort Method (CVA) Using a 100-pt scale where 0 means…