Data & Analytics Why Customers Buy | Conjoint Analysis: Unlocking the Secret to What Your Customers Value

1. Mike MaughanProduct MarketingCraig LutzProfessional Services 2. Customer-driven World 3. Conjoint for HumansDating = Conjoint Decisions 4. What is Conjoint Analysis?• …

Documents 1 2 Where did we want to get? 3 Where did we get?

Slide 1 1 2 Where did we want to get? 3 Where did we get? Celebrate Successes and Learning 4 Pedagogical Documentation Stages of Documenter Experience Deciding to document…