Documents Presentation on product levels, product mix, Consumer goods classification,Brand name decisions,...

PowerPoint Presentation Presentation on: Five Product Levels Benefits and satisfaction Turn basic benefit into basic product Attributes and condition buyer normally buy Exceeds…

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Marketing Mix Marketing Management - SEM 4 (CBCS) CHAPTER 1 PRODUCT Purchasing agents do not buy drills; they actually buy its ability to make same size holes - Theodere…