Documents Cluster Analysis vs. Market Segmentation Pavel Brusilovsky.

Slide 1Cluster Analysis vs. Market Segmentation Pavel Brusilovsky Slide 2 Objectives 2 Introduce cluster analysis and market segmentation by discussing: –Concept of cluster…

Documents Cluster Analysis vs. Market Segmentation

Cluster Analysis vs. Market Segmentation Pavel Brusilovsky Objectives * Introduce cluster analysis and market segmentation by discussing: Concept of cluster analysis and…