Documents Environment

1. The Marketing Environment Dr. Manish Agarwal 2. Learning Objectives External Marketing Environment Social Factors Demographic Factors Growing Ethnic Markets Economic Factors…

Documents Chapter 4 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 4 The Marketing...

Slide 1Chapter 4 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 4 The Marketing Environment Professor Close Slide 2 Chapter 4 Copyright ©2012 by Cengage…

Documents Chapter 4 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel...

Slide 1 Chapter 4 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 Lamb, Hair, McDaniel CHAPTER 4 The Marketing Environment 2011-2012 © Mark Herreid/Shutterstock.com…