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Competitor Analysis Of Kingfisher Beer Submitted by: (PGPM 2010, Section C, Group 2) Abhinav Singh Amrita Nadkarni Anket Gupta 10P128 Jalad Mukerjee 10P142 10P121 10P126…

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INTRODUCTION Abstract Marketing concept starts with consumersâ needs and their behavior in meeting their needs. In order to satisfy their needs consumers make many buying…