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P.THANGARAJ Societal marketing The societal marketing concept is an enlightened marketing concept that holds that a company should make good marketing decisions by considering…

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EXECUTIVE SUMMARY The origin of Sai Prasad Group of Companies was initiated in Pune in the year 2002 with a vision of developing a diverse business domain in the areas of…

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1. Chapter One Creating and Capturing CustomerValueCopyright © 2009 Pearson Education, Inc. Chapter 1- slide 1Publishing as Prentice Hall 2. What Is Marketing? Marketing…