1. MarketingStephan Langdon, MBA, M Ed 2. Chapter ThreeAnalyzing the Marketing Environment 3. Analyzing the Marketing EnvironmentThe Company’s MicroenvironmentThe Company’s…
Principles of Marketing The Marketing Environment 3 The Marketing Environment The marketing environment includes the actors and forces outside of marketing that affect marketing…
Principles of Marketing The Marketing Environment 3 Learning Objectives After studying this chapter, you should be able to: Describe the environmental forces that affect…