GITAM INSTITUTE OF INTERNATIONAL BUSINESS VISAKHAPATNAM-45 Assignment TOPIC: MARKET ENTRY STRATEGY: IKEA ENTRYING CHINA AND JAPAN Submitted TO Prof. B.V. KUMAR Prepared By…
1. Process of Establishment What began as a small store … …. become one of the most successful businesses today, with 349 stores in 43 countries. 2. Process of Establishment…