Business Measuring the Effectiveness of your Media Strategy

1. Lars Voedisch Georg AckermannManaging Media Consultant, APAC MediaLab Manager, APACDow Jones and Company Dow Jones and [email protected] [email protected]@larsv…

Business Measuring PR in the Digital Age - Evaluating Communications Effectiveness

1.Evaluating Communications Effectiveness:Social & Traditional Media ROILars Voedisch Georg AckermannManaging Media Consultant, APAC Media Lab Team LeaderDow Jones and…