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Education UNIT 1 Critical Literacy, communication and Interaction 1

1. Critical literacy, communication and interaction 1 (GE3A)University of ArubaFAS: SW&D / OG&MSeptember 1, 2009UNIT 11 2. Today’s program: Introduce ourselvesCourse…

Marketing IMC and Brand Identity as Critical Component of Brand Equity Strategy

The Evolution of Integrated Marketing Communications 1 Cool? b 2 Catchy? b 3 Cute? b 4 Brand Equity, the differential effect of brand knowledge on consumer response to the…