IMC Unit I Marketing Communication ―The role of marketing communication is to support the marketing plan and help key audiences understand and believe in the marketer‘s…
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1. PROMOTING SERVICES & EDUCATING CUSTOMERS APPLYING MARKETING TO SERVICES 2. THE ROLE OF MARKETING COMMUNICATIONS The role of service marketing communication is to:…
Slide 1Marketing Management 20 th of June 2011 Slide 2 Communicating Customer Value Integrated Marketing Communications Strategy Slide 3 Total Promotion Budget and Mix Slide…
Slide 1Geneva, Switzerland, 18 February 2014 A global Service layer platform for M2M communications Dr. Friedbert Berens FBConsulting Sarl, Luxembourg [email protected]…
Slide 1Branding the Company Maximize Marketing Potential Arun Kottolli Slide 2 Corporate Brands IBM, Citibank, Federal Express, UPS etc. These are examples of excellent Corporate…
1. Dr. Rahul Banerjee Computer Science Group Birla Institute ofTechnology & Science, Pilani, India Email:[email_address] ,[email_address] Fundamentals of Pervasive…