1. Signs and Codes(semiotics) The Language of the Media 2. We will cover: How signs contain a variety of meanings Reading signs (Denotation, Connotation & Anchorage)…
1. LINGUISTICS (SOME BASIC CONCEPT) Presented by: Bida Javaid 2. Topic cover up today 1. What is language ? 2. Characteristics of Human Language 3. Origin of Language 3.…
1. Recap: What was covered last week? ilearn Handbook Cornell notes Media influence Started to look at anchorage Analysed newspapers/magazines 2. Summary: The Media Influence…
1. From Code to super-signs: For a semiotics of brand equity George Rossolatos (University of Kassel, PhD Researcher) May 26th 2012 2. Consumer-based brand equity from a…
Slide 1Brussels Briefing n. 31 Geography of food: reconnecting with origin in the food system 15 th May 2013 http://brusselsbriefings.net GIs and other instruments for protecting…
Slide 1Marketing and Branding Strategies: The Use of Trademarks and Industrial Designs for Business Success; Case Studies Guriqbal Singh Jaiya Director SMEs Division, WIPO…
Slide 1Corporate Image, Product Positioning and Brand Equity: The Successful Use of Trademarks and Industrial Designs WIPO ASIAN REGIONAL SEMINAR Guriqbal Singh Jaiya Director…
Slide 1International Standards for the Protection of Intellectual Property Rights: Trademarks and Geographical Indications Cynthia Henderson, Attorney-Advisor U.S. Patent…
Slide 1Dr. Özlem Döğerlioğlu IŞIKSUNGUR Yaşar Üniversity Lecture Notes 1 [email protected] Slide 2 The average person sees or hears more than 1,500 trademarks…