AdWords Search Funnels: Google Confidential and Proprietary 1 Going Beyond the Last Click ad:Tech London - Sept. 21/22, 2010 Stefanie U. Duerr eCommerce Project Manager Agenda…

Michael Wiegand and Cassie Oumedian walk through choosing an attribution model for your business that'll give you greater insight into paid campaign performance. Last…

1. Proposing A Better Industry Standard Measure of Digital Advertising Effectiveness New research provides a foundation for a better system of measuring the effect of digital…

1. Social Intelligence Report ADOBE DIGITAL INDEX | Q1 2014 2. ADOBE DIGITAL INDEX | The Social Intelligence Report - Q1 2014 Key insights Paid Social • Facebook ad CTR…

1. Multi-Channel Awesome By Annie Cushing 2. @AnnieCushing annielytics.co@AnnieCushing annielytics.co USING MULTI-CHANNEL FUNNELS TO IDENTIFY YOUR SITE’S RED-HEADED STEP…

1. Meaghan Fitzgerald – [email protected] – @megfitz App Analytics, KPIs and Data Understanding Your Users for Fun and Profit 2. Introduction 23snaps Meaghan Fitzgerald…

1.View-Through: Gaining Insight Into Data2. Agenda1. What is View-Through2. Application of View-Through Social Media Measurement Online PR Measurement Search Bookmarks3.…

1. 1CONFIDENTIAL AND PROPRIETARY 1CONFIDENTIAL AND PROPRIETARY THE LAST OF THE LAST CLICK ATTRIBUTION Thursday, May 21, 2015 3:00 PM - 3:50 PM Results Track ADAM PAULISICK…

1. Introduction to AnalyticsDigital Measurement Methods- Post-impression vs post-click- First click vs last click attributionWhere Measurement Plays a RoleWhat to Measure-…