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Business ICEW 2013 Amanda Cromhout - Big Data: the key to making customer-centric changes

1. 1   2. Interna'onal  Customer  Experience   World     12th  –  13th  March,  Maslow  Hotel  ,  Sandton   Amanda  Cromhout   Proprietary  and  Confiden?al.…

Entertainment & Humor The Sears and Kmart Digital Makeovers: Creating Loyalty Online

1. Creating Brand LoyaltySears and Kmart’s Digital Programs that bring shoppers back 2. Brand Loyalty• Does loyalty still exist?• How do we measure loyalty in today’s…