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Business Building a Digital Marketing and Social Media Strategy in China

hotel  TECHNOLOGY  CONFERENCE  –  SINGAPORE   NUANCES  OF  DIGITAL  MAREKTING  IN  ASIA  AND  CHINA   OCTOBER  21,  2013     DIGITAL  INNOVATION  ASIA…

Business Chinese consumer report

ROLAND BERGER STRATEGY CONSULTANTS In depth knowledge for decision makers CHINESE CONSUMER REPORT 2012 2 Foreword Significance of Roland Berger's consumer survey Developing…

Business The Voice of Luxury: Social Media and Luxury Brands in China (GroupM China and CIC)

The Voice of Luxury: Social Media and Luxury Brands in China 2011 GroupM Knowledge - CIC White Paper on Luxury The Voice of Luxury: Social Media and Luxury Brands in China…

Documents EMC Decathlon

$30 trillion decathlon Winning the Going for gold in emerging markets A Winning the $30 trillion decathlon: Going for gold in emerging markets Editorial board Yuval Atsmon…

Technology Socio cultural factors in consumer decision processes

1. John Sutton 2. Bite the wax tadpole Eire 1994 Eat your fingers off 3.  Marketing involves both technical and socialelements.◦ Technical elements are generally universally◦…

Documents China Business Environment Oct 2009

1. China’s Business EnvironmentOctober 22, 2009 Prepared by The JLJ Group – Solutions for China Entry & Growth Copyright @ 2009 The JLJ Group. All rights reserved.…

Investor Relations Daimler China Business Overview

1. Daimler China Business OverviewDeutsche Bank Investor Field TripNovember 21, 2011Beijing, China Ulrich WalkerChairman & CEO Daimler Northeast AsiaUlrich Walker / Daimler…

Business “Making Sense of IWOM”: IWOM White Paper on the Role of Internet Word of Mouth in Driving...

1. Making Sense of IWOM Topic 1: The role of Internet Word of Mouth (IWOM) in purchase decisionsJune 2009 © 2009 CIC 2. Contents Overview 3Do consumers pay attention to…

Economy & Finance Litb beginner

1. 3 Crucial Factors For Lightinthebox Investors 2. Different Companies, Different Products • Dangdang sells merchandise and electronic media on line. • Electronic Media=67%…

Economy & Finance Investor Beware: Lightinthebox Isn't What You Think

1. 3 Crucial Factors For Lightinthebox Investors 2. Different Companies, Different Products • Dangdang sells merchandise and electronic media on line. • In 2013, 67%…