1. Everyone wants a Batphone Nick Lane, chief strategy analyst, mobileSQUARED 2. Consumer brand 3. UsageMobile: 16 hours per day Cinema Media contact per annum 7,000 Radio6,0005,000TV…
1.Key developments in mobileadvertising 2011the agency viewg omin Overc dles r t he hu What’s inside: Average campaign spend2011 projections Factors limiting spend Planning…