Documents Home of unlimited opportunity. Getting Noticed Online (In a Good Way)

Slide 1Home of unlimited opportunity. Getting Noticed Online (In a Good Way) Slide 2 *Prep for This Weeks Session* Make copies of the Perception is Everything handout, one…

Marketing Article review summary_ Positioning strategy Decision Making

1. Summary of “Approaches for Generating and Evaluating Product Positioning Strategy” Jennifer Chiang 2. Positioning is the process to design a company’s distinctive…

Marketing Think Like Your Customers: How to Optimize Your Healthcare Sales Force Effectiveness

1. Think Like Your Customers:How to Optimize Your Healthcare Sales Force EffectivenessMEASURING THE VOICE-OF-CUSTOMERS IN HEALTHCARE 2. What if MEDICAL TECHNOLOGY Sales Representatives…