Slide 1Chapter foundations of Chapter M A R K E T I N G Understanding Pricing 13 Slide 2 Chapter Objectives 1.Discuss the concept of pricing objectives and their use. 2.Explain…

Slide 1Chapter foundations of Chapter M A R K E T I N G Marketing Strategy and the Marketing Plan 5 Slide 2 Chapter Objectives 1.Explain the importance of strategic orientation…

Slide 1Chapter foundations of Chapter M A R K E T I N G Ensuring Total Customer Satisfaction and Managing Customer Relationships 6 Slide 2 Chapter Objectives 1. Explain the…

Slide 1 Chapter foundations of Chapter M A R K E T I N G Product Strategy 11 Slide 2 Chapter Objectives 1.Explain the concept of the product mix, and indicate various mix…

Slide 1 Chapter foundations of Chapter M A R K E T I N G The Many Faces of Retailing: In-Store, Direct, and Internet 16 Slide 2 Chapter Objectives 1. Explain the role played…