Willingness to pay for Reputation : an experimental study on Feedback Mechanism a preliminary version Marianne Lumeau CREM, Univ-Rennes1 David Masclet CNRS-CREM, Univ-Rennes…
Slide 1 Managing The Personality of the Organisation Corporate Reputation and Competitiveness Lecture 9 Slide 2 Lecture Objectives To explore what is implied in the way an…