1 MARKETING MANAGEMENT Overview The purpose of marketing is to create and keep customers. For a company to succeed it must be committed to meeting customer needs more efficiently…
1. Introduction :Marketing Management before formulating marketing mix must take a look at the environment in which enterprises will to operating in future. It is well known…
1. Strategic Planning:Developing and Implementinga Marketing Plan 2. Objectives Understand the importance of strategic marketing.Know the outline for a marketing plan. Define…
1. ANALYZING MARKETING ENVIRONMENT 2. Xerox invented photocopying and for decades flat out dominated the industry it had created. But Xerox’s harrowing experience provides…
1. Topic 6 Capturing Marketing Insights fromthe Changing Environment Marketing Management (MAR4803) by Kanghyun Yoon 2. Issues To Be Discussed What do companies need to know…
1. ** Evolution of Marketing* • Production Era - Up to early 1900s • Selling Era - 1920s-1950s • Marketing Concept Era - 1950s - 1980s • Customer • Service •…
1. CUSTOMER PERCEPTION TOWARDS TITAN PRODUCTS Institute of Management Studies (Autonomous) pg. 1 INTRODUCTION Marketing:- Marketing is as old as human civilization. Many…