Marketing In what ways do consumers stray from a deliberative, rational decision process.pptx

1. In what ways do consumers stray from a deliberative rational decision process? 2. Consumers often do not make purchase decisions based on a rational thought process 3.…

Documents Communication & Consumer Behavior MKT 3850 Dr. Don Roy.

Chapter 5 The Brand Decision Process Communication & Consumer Behavior MKT 3850 Dr. Don Roy 1 What We’ll Discuss Application of traditional communications model to…