Business stp

1. Segmentation, Targeting & Positioning 2. Overview:Segmentation, Targeting & Positioning Why do this? 3. Market Segmentation - Principles Segmentation Variables…

Documents Census 2000 Summary File 3 Data Data Dragnet The data request we are about to discuss is real. The.....

Slide 1 Slide 2 Census 2000 Summary File 3 Data Data Dragnet Slide 3 The data request we are about to discuss is real. The names have been changed to protect the innocent.…

Documents Segmentation, Targeting & Positioning. Why do this? Overview: Segmentation, Targeting & Positioning.

Slide 1 Segmentation, Targeting & Positioning Slide 2 Why do this? Overview: Segmentation, Targeting & Positioning Slide 3 Market Segmentation - Principles Segmentation…