Documents marketing

PRACTICE PAPER How marketers can use celebrities to sell more effectively Received in revised form. Hamish Pringle was appointed Director General of the Institute of Practitioners…

Documents Um a Shankar

a A Major Research Project Report On “CONSUMER BEHAVIOUR” For The Partial Fulfillment Of Master of Business Administration 2013-15 SUBMITTED TO :- SUBMITTED BY:- Dr.…

Documents A Content Analysis Study of the Use of Celebrity Endorsers in Magazine Adve

369369 International Journal of advertising, 32(3), pp. 369â389 © 2013 advertising association Published by Warc, www.warc.com doI: 10.2501/IJa-32-3-369-389 A content…