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Consumer Behavior – Maggi Submitted by: • • • • • • Pooja Awasthi Mitali Balani Mihir Karve Meeta Khatri Aniket Sharma Ami Vora Various products by Maggi Introduction…

Business Sponsorship portfolio brand spillover effects

1. The Spillover of Brand Equity within a Corporate Sponsorship Portfolio Joe Cobbs Northern Kentucky University Mark Groza University of Massachusetts - Amherst 2. Outline…

Business Vodafone zoo campaign

3 2 1 VODAFONE ESSAR'S ADVERTISING STRATEGY The 'Zoozoos' Campaign ARUL SHANO JEGAN RAJESH It’s Your Place.. Vodafone Group 5 The communications leaders…

Marketing Relaunch The Product

Re-­‐Launch  Strategy   Is  About  Evolu8on   Life  Cycle  of  Product   Start to create new Product BCG Matrix can be used for make decision: Maintain, Invest…

Documents A study on the influence of celebrities in the sale of coke

NATIONAL LAW UNIVERSITY, JODHPUR FOR PROJECT WORK IN PRINCIPLES OF MANAGEMENT TOPIC: A Study of Influence of Celebrity in the Sale Of Coke SUBMITTED BY: KARAN SALVI, B.B.A…

Documents pepsi and coke : from local to global advertisement

Slide 1 PEPSI AND COKE: FROM GLOBAL TO INDIAN ADVERTISEMENT Submitted by: Vipul kanojia, Class:mba IST YEAR/A, ROLLNO 6036. SUBMITTED TO: MR V.SINGLA Introduction of major…

Documents Persuasion is the simply, the art of swaying or manipulating people’s feeling, opinions and/or...

Slide 1 Slide 2 Persuasion is the simply, the art of swaying or manipulating people’s feeling, opinions and/or actions. Speakers, writers and advertisers can enhance strong…

Documents What Do We Have in Common??

What Do We Have in Common?? Whatâs in a Name? Celebrity Endorsements and The Charitable Sector By: Nora MacLeod Celebrity Culture âpeople want to be associated with a celebrity,…

Documents Celebrities are people who enjoy public recognition by a large share of a certain group of people. ....

ADVERTISING & BRAND MANAGEMENT (HONS.) Celebrity Endorsement & Brand Extension ADVERTISING & BRAND MANAGEMENT (HONS.) Celebrity Endorsement & Brand Extension…