1. The Spillover of Brand Equity within a Corporate Sponsorship Portfolio Joe Cobbs Northern Kentucky University Mark Groza University of Massachusetts - Amherst 2. Outline…
NATIONAL LAW UNIVERSITY, JODHPUR FOR PROJECT WORK IN PRINCIPLES OF MANAGEMENT TOPIC: A Study of Influence of Celebrity in the Sale Of Coke SUBMITTED BY: KARAN SALVI, B.B.A…
Slide 1 PEPSI AND COKE: FROM GLOBAL TO INDIAN ADVERTISEMENT Submitted by: Vipul kanojia, Class:mba IST YEAR/A, ROLLNO 6036. SUBMITTED TO: MR V.SINGLA Introduction of major…
Slide 1 Slide 2 Persuasion is the simply, the art of swaying or manipulating people’s feeling, opinions and/or actions. Speakers, writers and advertisers can enhance strong…
What Do We Have in Common?? Whatâs in a Name? Celebrity Endorsements and The Charitable Sector By: Nora MacLeod Celebrity Culture âpeople want to be associated with a celebrity,…