Celebrity Selection & Role of Celebrities in creating Brand Awareness and Brand Preference - A Literature Review Supriyo Patra* and Saroj Kumar Datta** The phenomenon…
For more Notes, Presentations, Project Reports visit a2zmba.blogspot.com hrmba.blogspot.com mbafin.blogspot.com IMPACT OF CELEBRITY ENDORSEMENTS ON OVERALL BRAND {Searching…
PAPER M 207 PAGE 1 A INTEGRATED TERM PAPER ON “IMPACT OF CELEBRITY ENDORSEMENT ON BRAND” Session: 2013-2015 R.A. Podar Institute of Management, University of Rajasthan,…
PAGE 20 Impact of Celebrity Endorsements on Overall Brand {Searching for the Right Match} CONTENTS P.No. 1. Itroduction 2 2. Synopsis 4 3. Defining the Meaning & Scope…