Documents 1 Sunarto Prayitno. Introduction Consumer behavior can be defined as the process and activities...

Slide 1 1 Sunarto Prayitno Slide 2 Introduction  Consumer behavior can be defined as the process and activities people engage in when searching for, selecting, purchasing,…

Documents Decision Making

chp 1 Chapter 8 Decision Making 1 Chapter 8 explains how consumers go about making decisions. Chapter Objectives When you finish this chapter, you should understand why:…